Innovation, empathy, and
customer centricity through rigorous scientific research.
Research and testing is core to everything we do at Mad*Pow. Our research practice helps you develop a deeper understanding of what motivates your target audience—and testing helps spark new innovations and validate solutions.
Empathy at the Core
Every audience and situation is unique. That's why we've worked on hundreds of studies in healthcare, financial services, education, technology, and more to find the ideal solution for your audience.
State-of-the-Art Research Facility
Our modern and flexible research and testing facility includes a study space and observation room that supports interviews, usability studies, eye tracking, accessibility evaluations, mobile testing, biometrics tracking, and more.
Our full-service lab in our Boston, MA office includes facilities for mobile testing, participatory design, eye tracking, and other services to ensure rigorous research.
Downtown Boston Location