Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The Diary of Jean Hays: A WWII Army Nurse in Fiji, to be her biggest accomplishment, as it allowed her to tell these unsung heroes’ important stories.
Since earning her MBA at Penn State, most of Tiffany’s career has focused on healthcare. She founded a boutique marketing strategy agency that provided business strategy and marketing support to pharma, biotech, and healthcare companies. She also served as Director of Consumer and Digital Marketing at Alkermes, where she developed integrated consumer and digital brand strategy for one of the company’s most important pharmaceuticals, including brand repositioning and brand strategy evolution.
She’s passionate about the patient experience, the use of digital technology to enhance it, and the motivation and barriers to behavior change that will improve patient lives. Tiffany believes that we can make a difference in improving people’s health by creating programs that drive individual behavior, enhancing systems that provide care and solving systemic inequity.
Mad*Pow is the perfect place for Tiffany because her creativity and curiosity fit right in with her colleagues, who also care deeply about design and making a difference.
Powered By Mad*Pow
April 6 & 7, 2021
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More