How appropriate that Greg is one of Mad*Pow’s Experience Researchers. He has been as keen on experiencing new things in life as he is in making sure interactive design is as user-friendly as he is. Plus, he’s one of those great people who got involved in technology by accident. He says he was the young guy with glasses, so he became the de facto webmaster/enterprise tech manager at a nonprofit arts organization. Imagine that experience!
As his skills were honed (i.e. force fed) he discovered the power of user testing by enlisting Steve Krug’s book Rocket Surgery Made Easy as a guide to creating his own user tests while working at the Danforth Art Museum. He’s also used his innate curiosity, enthusiasm, and creativity at Radius Innovation, Bentley University, and the Creative Alliance. He earned a psychology degree at Bard College, and a master’s in Human Factors in Information Design at Bentley.
Like most experience researchers, Greg has been part of some marvelous simulations. Like the usability test for a biopsy procedure. Watching the intent physician fully concentrate as she attended the patient – which was actually a family-size package of bologna!
When not fully engaged with client matters, Greg can either be found at the massive studio he shares with four other painters, or practicing the trumpet he wielded during four years with Baltimore’s favorite funk-soul orchestra, the 12-piece Bellevederes.
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April 6 & 7, 2021
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More