(Boston, MA) - Dr. Amy Bucher, Behavior Change Design Director of Boston-based Mad*Pow has been recognized by one of the pharmaceutical industries’ top trade magazines as a PharmaVOICE 100 Most Inspiring People. Formed in 2001, PharmaVOICE brings the voice of the industry to the forefront on the complex issues from molecule development to commercialization, market access, clinical trials, health technology and more. As the pharmaceutical industry steps forward to focus on a patient-centric approach to their business practice it is only appropriate to see Dr. Bucher recognized among this group
Dr. Bucher has been focused on helping her clients to see patients as people, first. She is the Behavior Change Design Director of Boston’s Mad*Pow, a mid-size strategic design consultancy, started in 2001 with a prestigious client list including some of the largest pharmaceutical companies, national health networks, and payers including CDC, Cleveland Clinic, Fidelity Health, and Humana among others. Partnership with these clients provides Mad*Pow with thousands of hours of patient, family, caregiver, and stakeholder insight research across the complex health ecosystem to provide insights and expertise across the health ecosystem. Amy speaks regularly at health, design, and innovation conferences. Dr. Bucher most recently spoke at eyeforpharma's 16th Annual Patient Summit USA and is the author of a forthcoming Rosenfeld Media book on behavior change design.
Also at the PharmaVOICE 100 event from Mad*Pow was Founder and Chief Experience Officer, Amy Heymans. Amy H participated in the Executive Forum that was comprised of several PharmaVOICE 100 and Red Jacket honorees who discussed what’s possible for the future of the life-sciences industry from R&D through commercialization. Watch the entire forum.
PharmaVOICE started the PharmaVOICE 100 in 2005, making this year’s recipients its 15th year of celebration.
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